---
title: "Jack in the Box Drops a Collectible Mascot-Head Sipper Amid the Cup Craze"
description: "The San Diego-based burger chain is leaning into the collectible-drinkware frenzy, releasing a limited-edition glass cup shaped like its grinning mascot's head — a $25 wink at the Starbucks 'Bearista' craze that has sent fans sprinting to counters nationwide."
category: "Los Angeles"
category_url: https://herald.la/category/los-angeles
author: "Gabriela Soto"
published: 2026-07-01T23:00:00.000Z
updated: 2026-07-01T23:00:00.000Z
canonical: https://herald.la/article/jack-in-the-box-drops-a-collectible-mascot-head-sipper-amid-the-cup-craze
tags: ["Jack in the Box", "fast food", "collectibles", "Starbucks", "San Diego", "marketing"]
---
# Jack in the Box Drops a Collectible Mascot-Head Sipper Amid the Cup Craze

The San Diego-based burger chain is leaning into the collectible-drinkware frenzy, releasing a limited-edition glass cup shaped like its grinning mascot's head — a $25 wink at the Starbucks 'Bearista' craze that has sent fans sprinting to counters nationwide.

Forget the tacos. Jack in the Box's most coveted item this summer might be the cup.

## A mascot in a glass

The chain is releasing a limited-edition Glass Jack Sipper on July 2 at participating locations, priced at $25, [according to Resell Calendar](https://resellcalendar.com/news/news/jack-in-the-box-glass-sipper-starbucks-bearista-parody-reseller/), which tracks collectible drops. The cup is shaped like the bulbous white head of the chain's mascot, Jack Box, topped with his signature yellow cap and a striped straw. Coverage of the drop indicates it comes paired with a buy-one-get-one fountain-drink offer through the chain's app, though that detail had not been formally confirmed by the company.

## The Bearista made them do it

Jack in the Box did not invent the collectible-cup mania — Starbucks did. Its glass "Bearista" cold cup, styled as a bear in a green beanie, sold out within hours after debuting in late 2025 and fetched well above retail on resale sites, [Good Morning America reported](https://www.goodmorningamerica.com/food/story/starbucks-debuts-new-summer-bearista-cup-after-viral-134135924); Starbucks has since rolled out a pink version with purchase limits. Jack in the Box teased its own drop on TikTok with a pointed line — "So… how thirsty are you for 7/2?" — an unmistakable nod to the frenzy.

## Fast food's collectible turn

The move fits a broader shift in which chains compete not only on price and taste but on whether their packaging ends up on a shelf or in a TikTok. Jack in the Box, with a meme-friendly following and an already-ironic mascot, is a natural fit; it earlier ran a Munchie Meal promotion with blind-bag collectible cups. Analysts who track resale caution that the chain lacks the established collector base that makes Starbucks drops reliable flips, calling the sipper more a "watch item" than a guaranteed windfall.

## A win either way

For the company, the math looks favorable regardless. At $25 a cup, plus an app-based drink offer that nudges downloads, the drop drives revenue and engagement — and every sold-out shelf or desk-side mascot head is free advertising. Whether Angelenos line up the way they do for Starbucks remains to be seen, but on its home turf — Jack in the Box opened in San Diego in 1951 — the brand has the head start.

## Sources

- [Jack in the Box drops glass 'sippers' — a Starbucks Bearista parody?](https://resellcalendar.com/news/news/jack-in-the-box-glass-sipper-starbucks-bearista-parody-reseller/)
- [Starbucks debuts new summer Bearista cup after viral craze](https://www.goodmorningamerica.com/food/story/starbucks-debuts-new-summer-bearista-cup-after-viral-134135924)