The internet's most inescapable in-joke has reached its logical endpoint: a courtroom.
From meme to freezer aisle
The number pairing "6 7" bounced around social media for more than a year — spread by a viral rap track and by kids repeating it endlessly — before anyone shaped it into breaded chicken. The phrase became a Generation Alpha catchphrase after a young boy's exuberant video shouting it racked up millions of views, turning a meaningless pair of digits into a marketing opportunity.
Perdue Foods moved first. It launched limited-edition "6-7 Chicken Nuggets" — shaped like the numerals, with cartoon hands on the packaging echoing the meme's gesture — rolling them out at Walmart on May 1, and filed trademark applications covering the name and packaging, Bloomberg Law reported.
The rival — and the suit
Weeks later, Texas-based John Soules Foods announced its own "67 Chicken Nuggets" for Kroger and ALDI, also numeral-shaped and priced, cheekily, at $6.70. The company even hired the boy behind the original viral clip as a marketing figure. Perdue sent a cease-and-desist on June 9; when Soules declined to change course, Perdue sued on June 23 in the U.S. District Court for the Eastern District of Virginia, Dexerto reported, alleging a "nearly identical" name, nugget shape, cartoon hands and packaging.
What Perdue wants
Perdue says the overlap cost it real money, claiming a major grocery chain declined to stock its nuggets because it would already carry the Soules version. The company is asking the court to block its rival from using the "67" branding on chicken, order disputed products pulled, and award damages and fees, with a jury trial requested.
The meme economy has fine print
The fight is a snapshot of the crowded business of chasing internet moments — restaurants and brands have all rushed to attach themselves to "6 7." Perdue's bet is that moving first, and filing its trademarks ahead of any rival, will persuade the courts that speed, not just participation, is what counts. A dispute that began as a schoolyard chant will now be settled the old-fashioned way: by lawyers.
