Forget the tacos. Jack in the Box's most coveted item this summer might be the cup.
A mascot in a glass
The chain is releasing a limited-edition Glass Jack Sipper on July 2 at participating locations, priced at $25, according to Resell Calendar, which tracks collectible drops. The cup is shaped like the bulbous white head of the chain's mascot, Jack Box, topped with his signature yellow cap and a striped straw. Coverage of the drop indicates it comes paired with a buy-one-get-one fountain-drink offer through the chain's app, though that detail had not been formally confirmed by the company.
The Bearista made them do it
Jack in the Box did not invent the collectible-cup mania — Starbucks did. Its glass "Bearista" cold cup, styled as a bear in a green beanie, sold out within hours after debuting in late 2025 and fetched well above retail on resale sites, Good Morning America reported; Starbucks has since rolled out a pink version with purchase limits. Jack in the Box teased its own drop on TikTok with a pointed line — "So… how thirsty are you for 7/2?" — an unmistakable nod to the frenzy.
Fast food's collectible turn
The move fits a broader shift in which chains compete not only on price and taste but on whether their packaging ends up on a shelf or in a TikTok. Jack in the Box, with a meme-friendly following and an already-ironic mascot, is a natural fit; it earlier ran a Munchie Meal promotion with blind-bag collectible cups. Analysts who track resale caution that the chain lacks the established collector base that makes Starbucks drops reliable flips, calling the sipper more a "watch item" than a guaranteed windfall.
A win either way
For the company, the math looks favorable regardless. At $25 a cup, plus an app-based drink offer that nudges downloads, the drop drives revenue and engagement — and every sold-out shelf or desk-side mascot head is free advertising. Whether Angelenos line up the way they do for Starbucks remains to be seen, but on its home turf — Jack in the Box opened in San Diego in 1951 — the brand has the head start.
