Topic: TV ratings

Serena's Wimbledon Return Draws Record Ratings, Even in Defeat

• Serena Williams lost her first singles match in nearly four years, but the audience told its own story: her Wimbledon comeback drew an average of 1.8 million viewers on ESPN, the network's most-watched first-round match at the tournament on record.
• At 44 and on a wild card, she is still, by the numbers, the biggest draw in the sport.