New Entertainment
Thursday, 7/2, 03:38 PM
Telemundo's World Cup Draws Record Spanish-Language Audiences
- With the World Cup back on North American soil, Telemundo's Spanish-language broadcasts are pulling numbers the network itself did not see coming — roughly double the audience of four years ago, and a record for Spanish-language soccer in the United States.
- For Los Angeles, the country's largest Latino media market, the surge lands close to home.