Friday, July 31

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California California Is Rebuilding Anderson Dam, and the Cost Estimates Do Not Agree Entertainment The Next Spider-Man Carries a $309 Million Promotional Campaign, a Studio-Reported Record Sports Roki Sasaki Threw 99 Against Seattle, and the Dodgers Are Watching October Sports UEFA's 55 Members Vote to Boycott FIFA Competitions Over a Plan to Sell a Stake in the World Cup Los Angeles Federal Prosecutors Add Witness-Tampering Charges Against Eugene 'Big U' Henley Jr.Business China's Factory Activity Contracted in July, Ending a Four-Month Run California California Lawmakers Drop the Outright Ban From the PFAS Pesticide Bill Sports Kelsey Plum on Being Trade Bait: 'It's Business'California California Is Rebuilding Anderson Dam, and the Cost Estimates Do Not Agree Entertainment The Next Spider-Man Carries a $309 Million Promotional Campaign, a Studio-Reported Record Sports Roki Sasaki Threw 99 Against Seattle, and the Dodgers Are Watching October Sports UEFA's 55 Members Vote to Boycott FIFA Competitions Over a Plan to Sell a Stake in the World Cup Los Angeles Federal Prosecutors Add Witness-Tampering Charges Against Eugene 'Big U' Henley Jr.Business China's Factory Activity Contracted in July, Ending a Four-Month Run California California Lawmakers Drop the Outright Ban From the PFAS Pesticide Bill Sports Kelsey Plum on Being Trade Bait: 'It's Business'

Topic: film-business

The marquee and entrance of a movie theater

New Entertainment

Friday, 7/31, 04:55 AM

The Next Spider-Man Carries a $309 Million Promotional Campaign, a Studio-Reported Record

Sony puts the worldwide media value of the brand partnerships behind 'Spider-Man: Brand New Day' at $309 million, beating the $288 million its own 'Far From Home' campaign claimed in 2019.
The figure is not the studio's marketing budget, and nobody independent audits it.

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