Business
Saturday, 7/18, 09:56 AM
The World Cup final is fueling a record betting boom on prediction markets
- Sunday's World Cup final between Argentina and Spain has become the single largest event ever traded on prediction markets, with more than $1.27 billion riding on the outcome on the platform Kalshi alone.
- The frenzy is a milestone for a fast-growing industry, and a flashpoint in the fight over whether these markets are trading or simply gambling by another name.